How to Produce a Photoshoot in NYC: A Step-by-Step Guide
Pictured are examples of our work.
New York City is a global hub for fashion, photography, and creativity, making it an ideal location for producing a stunning photoshoot. Whether you're a photographer, designer, or creative director, pulling off a successful photoshoot in NYC requires careful planning and execution. From casting models to booking a studio and managing your budget, here’s a comprehensive guide to help you produce a photoshoot in Manhattan like a pro.
Step 1: Define Your Vision
Before diving into logistics, start with a clear concept. What’s the purpose of your shoot—editorial, commercial, or portfolio-building? Create a mood board with inspiration for poses, lighting, wardrobe, and locations. Share this with your team to align everyone on the vision.
Step 2: Model Casting
Finding the right models is key to bringing your vision to life. NYC is home to top-tier talent, and here’s how to cast them:
Reach Out to Agencies: Contact reputable NYC modeling agencies like IMG Models, Ford Models, or Elite Model Management. Request composites based on your needs (e.g., height, hair color, or vibe) and set up a casting call 4-6 weeks in advance.
Scout Independently: Use platforms like Instagram or Model Mayhem to find freelance models. Search hashtags like #NYCModel or #ModelCastingNYC to discover local talent.
Hold a Casting Call: Rent a small space (or use your studio) and invite shortlisted models for a “go-see.” Have them bring digitals or a portfolio and test their fit with a few quick shots.
Tip: For new faces, clarify rates upfront—beginners may charge $200-$500/hour, while agency models can range from $1,000-$2,500+ per shoot.
Step 3: Assemble Hair and Makeup Team
A polished look requires skilled hair and makeup artists (HMUAs). NYC has some of the best in the business:
Hire Professionals: Look for artists with fashion shoot experience. Check portfolios on Instagram or websites like Peerspace’s list of top NYC makeup artists. Rates typically range from $800-$2,000 per day, depending on experience.
Collaborate: If you’re on a budget, reach out to emerging HMUAs who might work for portfolio credit or a reduced rate. Clarify looks beforehand—send your mood board and specify if you want natural, bold, or runway-ready styles.
Prep: Book your HMUA at least 2-3 weeks out and confirm they bring their own kits (though you may need to provide specialty products like bold lip colors).
Step 4: Bring in a Fashion Stylist
A fashion stylist curates the wardrobe to match your vision, ensuring every outfit pops on camera:
Find a Stylist: Search for NYC-based stylists through agency referrals. Expect rates of $1,000-$3,000 per day for mid-tier talent.
Define the Look: Share your mood board and discuss sourcing—will they pull from designers, thrift stores, or your collection? Agree on a clothing budget if they’re shopping.
Logistics: Stylists often handle steaming, fitting, and on-set adjustments, so ensure they’re available for the full shoot day.
Step 5: Book a Photo Studio
Pier 59
Manhattan offers world-class studios for every budget and style. Here are the top 5 photo studios in Manhattan based on reputation, amenities, and accessibility:
Spring Studios (Tribeca)
Why: State-of-the-art tech, natural light, and full production support.
Cost: $5,000-$10,000/day.
Best For: High-end fashion shoots.
Pier 59 Studios (Chelsea)
Why: Spacious, luxury vibe with in-house crew and catering options.
Cost: $4,000-$8,000/day.
Best For: Commercial and editorial shoots.
FD Photo Studio (Midtown)
Why: Affordable, flexible booking, and modern equipment.
Cost: $250-$750/hour.
Best For: Budget-conscious creatives.
Attic Studios (Long Island City, close to Manhattan)
Why: Huge loft space, rooftop access, and natural light.
Cost: $2,500-$7,500/day.
Best For: Fashion and lifestyle shoots.
Studio 250 (Midtown)
Why: Central location, versatile space, and event-ready.
Cost: $375-$1,000/hour.
Best For: Small to medium productions.
Pier 59 Photo Studio (Chelsea)
Why: Iconic waterfront location with cutting-edge facilities and versatile setups.
Cost: $4,500-$9,000/day.
Best For: High-profile fashion and advertising shoots.
Booking Tips: Reserve your studio 3-4 weeks in advance via their websites or platforms like Peerspace. Confirm inclusions (lighting, backdrops) and cancellation policies.
Step 6: Create a Production Budget
A well-planned budget keeps your shoot on track. Here’s a sample breakdown for a high-end NYC photoshoot (1 day, 6 hours):
Studio Rental: $6,000 (e.g., Spring Studios at $1,000/hour).
Photographer: $2,500-$5,000 (your rate or hired talent).
Models (2): $4,000 ($2,000 each for 6 hours).
Hair & Makeup: $1,500 (1 artist).
Fashion Stylist: $2,000 (including minor clothing costs).
Equipment: $0-$1,000 (if not included with studio).
Misc. (Food, Transport): $750.
Total: $16,750-$20,250.
Tips: Negotiate rates with freelancers, prioritize essentials (e.g., studio over extra crew), and build in a 10% buffer for surprises.
Step 7: Build a Schedule
Time management is critical. Here’s a sample schedule for a 9 AM-5 PM shoot:
9:00 AM: Crew arrives, studio setup begins.
9:30 AM: Models arrive, HMUA starts first look.
10:30 AM: Stylist fits first outfits, test shots.
11:00 AM: Shooting begins (Look 1).
1:00 PM: Lunch break (30-45 min).
1:45 PM: HMUA and stylist prep Look 2.
2:30 PM: Shoot Look 2.
4:00 PM: Final look prep and shoot.
5:00 PM: Wrap, pack up.
Tip: Allocate buffer time for delays (e.g., wardrobe fixes or lighting tweaks).
Step 8: Prepare Call Sheets
This is one of ours.
Call sheets keep everyone informed. Include:
Project Name: E.g., “Spring Editorial Shoot.”
Date & Time: February 25, 2025, 9 AM-5 PM.
Location: Studio address (e.g., Spring Studios, 50 Varick St, NY).
Team: Names, roles, and contact info (photographer, models, HMUA, stylist).
Schedule: Timeline from above.
Notes: Parking, dress code, or special instructions (e.g., “Bring heels for Look 2”).
Tool: Use Google Docs or Canva for a simple template, then email it 48 hours before the shoot.
Final Tips for Success
Permits: If shooting outdoors in NYC, secure permits via the Mayor’s Office of Media and Entertainment ($300 fee, apply 2 weeks ahead).
Communication: Confirm all bookings 3-5 days out and send reminders.
Backup Plan: Have extra batteries, memory cards, and a Plan B for weather if shooting outside.
Producing a photoshoot in NYC can feel overwhelming, but with clear planning, the right team, and a solid budget, you’ll create something extraordinary. Manhattan’s energy and talent pool are unmatched—use them to your advantage and capture magic! Ready to get started? Share your vision with your crew and watch it come to life.
That’s it. If you don’t feel like doing this all yourself, just book us! We will take care of everything.
