From Text to Numbers: A Step-by-Step Guide to Creating AI
Michelle McCormack Michelle McCormack

From Text to Numbers: A Step-by-Step Guide to Creating AI

How does artificial intelligence (AI) understand text and figure out things like sentiment? It’s not some mysterious trick—it’s a step-by-step process where words get broken down and turned into numbers a machine can handle.

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Brett on Base 🚀 The Memecoin Moonshot (and How To Buy)
Michelle McCormack Michelle McCormack

Brett on Base 🚀 The Memecoin Moonshot (and How To Buy)

Brett is a hot memecoin that’s taken the Base blockchain by storm. As someone who got in early, I’ve been riding the waves of this token for months. Brett, part of Matt Furie’s Boy’s Club, is a community-driven phenomenon with transparent tokenomics, a renounced contract, and a vibe that’s all about fun and engagement.

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Sandwich Attacks in DeFi: A $215,000 Lesson in Eight Seconds
Michelle McCormack Michelle McCormack

Sandwich Attacks in DeFi: A $215,000 Lesson in Eight Seconds

On March 12, 2025, a crypto trader learned a brutal lesson about the risks of decentralized finance (DeFi). Attempting to swap $220,764 of USDC for USDT on a decentralized exchange (DEX), they walked right into a sandwich attack. Eight seconds later, they were left with just $5,271 worth of USDT—a staggering loss of over $215,000.

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A Look Back at the Casting Coin $CAST White Paper
Michelle McCormack Michelle McCormack

A Look Back at the Casting Coin $CAST White Paper

A few years ago, before Ethereum was a buzzword and blockchain was mainstream, I sat down to tackle a problem I knew all too well: the chokehold of talent agents. As a fashion photographer, I’d seen the booking world’s inefficiencies up close

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NFT Gaming Hits 2025: It’s Not 2021 Anymore
Michelle McCormack Michelle McCormack

NFT Gaming Hits 2025: It’s Not 2021 Anymore

NFT gaming has come a long way from its rough early days, and the trajectory is only getting sharper. At Fierce Studios, we’ve lived this evolution firsthand with our Fierce Models collection—a 10,000-strong generative NFT drop that sold out in the Web3 pioneer era of 2021/2022.

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NFTs Making a Comeback? Yuga Labs’ SEC Win Sparks Market Buzz
Michelle McCormack Michelle McCormack

NFTs Making a Comeback? Yuga Labs’ SEC Win Sparks Market Buzz

The NFT market has been a wild ride—peaking in 2021, cratering in 2023, and now, as of March 06, 2025, showing tentative signs of life. The latest catalyst? The U.S. Securities and Exchange Commission (SEC) has officially ended its three-year investigation into Yuga Labs.

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How to File Crypto Taxes in 2025
Michelle McCormack Michelle McCormack

How to File Crypto Taxes in 2025

Filing my crypto taxes was literally terrifying for me the first year or two I did them - especially since I have 20 wallets across all verticals, ie: CEX (centralized exchange), DEX (decentralized exchange), soft wallets (Metamaks, Phantom, etc), and hardware wallets (Ledger)

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How to Buy Memecoins: A Crash Course in Meme Madness
Crypto Michelle McCormack Crypto Michelle McCormack

How to Buy Memecoins: A Crash Course in Meme Madness

Picture this: some guy in a Discord server last week bragged about sniping a memecoin called Chillguy at launch, turning $50 into $5,000 overnight. Then, in the same breath, he admits he fat-fingered a withdrawal and sent it all to some random Solana wallet. Gone. Poof.

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How to Register Your Startup in Delaware
Startups Michelle McCormack Startups Michelle McCormack

How to Register Your Startup in Delaware

Delaware’s the golden child for startups. It is very business-friendly vibe: a well-oiled court system for corporate disputes (the Court of Chancery is legendary), tax perks (no state corporate income tax if you don’t operate there), and a reputation that screams “legitimate” to investors.

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How to Produce a Photoshoot in NYC: A Step-by-Step Guide
Production Secret Boston Editorial Team Production Secret Boston Editorial Team

How to Produce a Photoshoot in NYC: A Step-by-Step Guide

New York City is a global hub for fashion, photography, and creativity, making it an ideal location for producing a stunning photoshoot. Whether you're a photographer, designer, or creative director, pulling off a successful photoshoot in NYC requires careful planning and execution.

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How to Send and Store your Bitcoin (and other Cryptocurrencies)
Crypto Michelle McCormack Crypto Michelle McCormack

How to Send and Store your Bitcoin (and other Cryptocurrencies)

Originally published in the New York Observer

Some poor schlub in an Ethereum Facebook group recently posted that he lost $4,000 worth of ETH when he mistakenly sent it to the wrong wallet. Apparently, he typed the address (never type the address) and mistyped one letter sending the cryptocurrency to a wallet not his own.

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Learn How To Buy NFTs Using MetaMask (for beginners)
Crypto Michelle McCormack Crypto Michelle McCormack

Learn How To Buy NFTs Using MetaMask (for beginners)

Oh, hey… So you want to get into the NFT game… that’s awesome. I won’t go into the history of NFTs or crypto. If you’re here, you know. But I will outline exactly what you need to do in order to buy Ethereum and NFTs safely.

So here goes…

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How to Apply for a US Trademark
Startups Michelle McCormack Startups Michelle McCormack

How to Apply for a US Trademark

If you come up with a really good name for your company, you are definitely going to want to lock it down with a US trademark. I’ve done this a couple of times: successfully for Casting Coin and unsuccessfully for Secret Boston. Turns out ‘Secret Boston’ is not trademark-able (more about that below).

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